The Importance of Email List Hygiene
These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP's.
Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. This is usually achieved by having a ‘sign up here’ link on your website. It is now law to have an offi...
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