How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have ...

What's the Value of an Email Preference Center?

In short, an email preference centre is much like a membership page on your website that allows your subscribers to manage their subscriptions. After signing up and when they login, they’re given t...

The Importance of Email List Hygiene

These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP's.

The Three Types of Email Authentication Available

Email authentication is a way to prove that an email is not forged and all ISP's use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and onl...

What is 'opt-in' marketing and how can I build up my list?

Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. Thi...