THINKING

Fuel the next big idea

Learn more about the exciting world of email marketing and get in touch if you'd like us to cover a specific topic.

Engagement
6 min read

Nurturing success with drip campaigns

Learn how to get the most out of email drip campaigns in this bite size article

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Automation Strategy
5 min read

Connections that spark growth: Birthday emails

Nothing shouts "You're Special!" louder than a personalised birthday email. In this article, we discuss awe-inspiring birthday email campaigns that will make your subscribers feel like they're genu...

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Automation Strategy
8 min read

New product launch: How to announce it

Is coming up with a killer product launch the next thing on your list? Well, stick around because this article is going to give you some tips on how to make your next product launch the best one ye...

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Mail Blaze
10 min read

Ebooks meet automation: Your Mail Blaze workflow solution

Are you ready to learn how to share your favourite ebooks with your subscribers using Mail Blaze? Read this article to learn how.

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Copywriting
4 min read

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read thi...

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Automation Strategy
3 min read

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effec...

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Automation Strategy
8 min read

Mapping out customer journeys

Customer journeys help you identify crucial touchpoints where sending a well-timed email or showing a pop-up message could drive action and move them from simply considering using your product or s...

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Copywriting
5 min read

Create an email course

If you’ve been thinking about creating an online course for a while but then started doing research and realize how much work goes into it, creating an email course might be for you. Email courses ...

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Automation Strategy
4 min read

A beginner's guide to understanding email automation

Email marketing automation allows you to create seamless experiences that deliver targeted messages to your audience via emails, with the right messages at the right time. We’ll tell you more about...

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