How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed...

Image blocking in email

If you want to find out more about email image blocking (and what you can do about it), this is the article for you.

Emails landing in the spam folder?

You’ve sent out your campaign only to see it’s landed in your spam folder. You’re about to have a nervous breakdown - what the heck happened? Don’t be alarmed. It literally happens to everyone - ev...

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.

A comprehensive guide to open rates

Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...

The Mail Blaze Guide to Email Deliverability

Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject line...

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

6 Email Deliverability Best Practices

Getting your email delivered to a subscribers inbox isn't as easy as it seems. Today, email marketers have to contend with blacklists, spam filters, spam traps, ISP's and disinterested recipients. ...