Tips to create successful email CTA's

Without proper calls to action, your subscribers will struggle to find their way to your website or be unable to connect with you. We look at the best tips to create successful email marketing c...

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or mak...

5 ways to use email marketing to build trust and credibility

With access to infinite information, there’s no Love at first sight when it comes to business relationships either. Most customers want to build up trust and confidence in you before they buy from ...

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

Email Marketing for Beginners

So you’ve taken the plunge and decided email marketing is the right channel for you (good choice). We’re excited to help you uncover the power of email marketing for your business. If you’re unclea...

Why your email campaigns aren't working

We’re in the business of helping our clients succeed when it comes to email marketing. We do this through our exceptional platform and guided support. What happens when your email marketing campaig...

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more ...

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.