The case for success: How Dell increased revenue by 109% with a GIF

How do you create email campaigns that actually work? One way is to study email marketing-related case studies to learn from the successes and failures of others. In this article, we explore one of...

Email marketing for Gen Z: Strategies to connect with the next generation

Are you looking to reach the elusive Gen Z audience with your email marketing efforts? In this article, we take you through tried-and-true tactics to help you to capture this generation.

9 tactics to get more leads using email marketing

If you’re feeling a bit stuck as an email marketer, it may be time to review and revise your lead generation tactics. This article discusses why you should focus your energy on lead generation and ...

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...

6 opt-in ideas to grow your email list

Are you in a place where you’re wondering how other people are growing their mailing lists so quickly, yet you're having trouble getting people to sign up for your newsletter? We've put together a ...

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing v...

Email marketing and SEO: A perfect pair

In this article we’ll cover what SEO and Email marketing is, why email marketing can be useful to drive SEO performance and ways to promote SEO campaigns through your email efforts.

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Email marketing goals and how to reach them

Learn how to set measurable email marketing goals to help you get the best return on investment for your email marketing activities.