Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

The Top 5 Email Marketing Pitfalls

Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectat...

How To Improve Your Email Marketing ROI

We've said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ cou...

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions y...

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the mo...

Inactive Subscribers - We Give You 6 Reasons Why

Your valued subscribers, you have started to realise, haven't opened or clicked through your emails in quite a long time. They have essentially become 'inactive', much to your horror. Before you st...

7 Reasons to Use Email Marketing Experts

Are you considering the services of an email marketing expert? They'll help you optimize any current campaigns you have running and make sure any that you send out in the future are perfectly forma...

4 Ways to Integrate Email Marketing and Social Media to Your Advantage

There is no denying that the integration of email marketing and social media is on the rise - with favourable results. We give you 4 ways that you can do this to your advantage