THINKING

Fuel the next big idea

Learn more about the exciting world of email marketing and get in touch if you'd like us to cover a specific topic.

List Health
3 min read

Ensuring you have an opted in list

We’ll take you through the do’s and don’ts so you can rest assured that you’ve received the proper consent to email your subscribers.

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Copywriting | List Health
8 min read

26 Email marketing freebies you can use to grow your list

If you feel like your subscriber list isn’t growing fast enough, you could add some exciting email freebies as an incentive to get people to sign up. Offering something that your audience will find...

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Measurement and Reporting
5 min read

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or mak...

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Engagement | List Health
3 min read

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

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List Health
3 min read

High converting places to add your sign up form

Learn more about interesting places you can add your email subscription form to on your website to encourage higher conversion rates for subscribers sign-ups.

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List Health
6 min read

Tactics you can use to grow your email marketing list

Find out what tactics you can use to grow your email marketing subscriber list today, we'll look at how to use your existing list, social media as well as offline activities to get more subscribers.

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Copywriting
2 min read

Crafting compelling CTAs for your emails

We all know we should be using compelling Call to Actions or CTAs, but how do you know yours are working? Crafting compelling CTAs are essential to get your audience to complete the desired action.

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Mail Blaze | List Health
3 min read

How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

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List Health
3 min read

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have ...

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