How to use your unsubscribe page to keep your subscribers

Did you know that when your subscribers want to bid you farewell, there are some clever ways to possibly make them reconsider? We explore those lifesaving tactics in this article.

The ethics of email marketing: How to build trust and respect with your subscribers

Did you know that the key to success lies in understanding and practicing ethical email marketing practices that build trust and respect with your subscribers? Read this article to find out how ema...

How to combine SEO and email marketing for better ranking in Google search results

As digital marketing continues to evolve, businesses need to implement a multi-channel approach to reach and engage with their target audience. Learn how combining Search Engine Optimisation (SEO) ...

What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should includ...

GDPR: What it means for you

The GDPR establishes certain requirements that businesses must adhere to that restrict how personal data may be handled. Find out what the GDPR is and what it means for your company in this article.

7 simple email marketing segmentation techniques to try

Effective email marketing campaigns rely on email segmentation as a key component. It is common knowledge among marketers that segmenting email marketing lists can significantly raise open and clic...

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here...

6 opt-in ideas to grow your email list

Are you in a place where you’re wondering how other people are growing their mailing lists so quickly, yet you're having trouble getting people to sign up for your newsletter? We've put together a ...

7 places on your website to have an email signup form

Growing your email list depends heavily on your email signup forms. Having an outstanding signup form is great, but where you place the form on your website is just as important. This article will ...