Egg-citing ideas to hatch your Easter campaigns

It's that time of year again when the Easter Bunny hops into town and brings with it a flurry of pastel colours and chocolate treats. In this article, we share some last-minute ideas that can help ...

How email marketing can pump up your gym business

With this article, it’s time to put down those dumbbells and grab your keyboard because we take a dive into the exciting world of email marketing for gyms!

Big email file size, big problems

Welcome to the world of emails, where when the email file size is big, the deliverability is a game of chance! In this article, we explore the frustrating consequences of sending emails with large ...

Game on: How to level up your campaigns with gamification

With inboxes flooded with countless emails every day, how do you stand out? One way to stand out is through gamification in email marketing. In this article, you'll learn about gamification in emai...

Font-tastic emails: How to choose the right font

It's easy to overlook the importance of fonts in email but the truth is, they can have a significant impact on the effectiveness of your message. In this article, you'll learn about the importance ...

Unleashing 2023's hottest email design trends

As we progress further into 2023, it's important to stay current on email marketing trends if you want to create effective and engaging campaigns. One way to have your emails stand out this year is...

Email marketing habits you should let go of

Sometimes, it's not how you start a new year that matters — it's how you finish. So if you feel like your email marketing tactics could use some improvement, read this article to see some habits to...

What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should includ...

9 tactics to get more leads using email marketing

If you’re feeling a bit stuck as an email marketer, it may be time to review and revise your lead generation tactics. This article discusses why you should focus your energy on lead generation and ...