THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
Crafting irresistible openers: The science behind email subject lines
Email subject lines are like the front door to your messages – they're the first thing people see and a big factor in whether they decide to open your email.
Nurturing success with drip campaigns
Learn how to get the most out of email drip campaigns in this bite size article
How to become GDPR compliant in terms of email
In today's digital age, the protection and respect of user data are paramount. This is particularly true in the realm of email marketing. This article will give you an overview of GDPR, its implica...
How to setup a reconfirmation campaign for GDPR
The GDPR requires that you maintain proof of clear and explicit consent from your subscribers to send them email messages. In this article we suggest how you can run a consent campaign to ensure yo...
Mastering the craft: Crafting irresistible email offers
The art of crafting irresistible email offers is a skill that can set your brand apart. In this article, we delve into the strategies, psychology, and best practises behind creating email offers th...
Striking the right balance: Navigating email cadence for optimal engagement
Determining the optimal email cadence—how frequently you should send emails—is sometimes a challenge. In this article, we show you how to achieve the right balance between maintaining a presence an...
The importance of email signatures
In the ever-evolving landscape of digital marketing, the significance of email signatures often goes unnoticed. In this article, we'll explore the key components of a professional email signature a...
Irresistible subject lines for your festive season campaigns
The holiday season is upon us, and with it comes the opportunity for marketers to capture the festive spirit and engage their audience through compelling email campaigns. Let's unwrap the secrets t...
Trendsetting Christmas email campaign ideas for 2023
The holiday season is upon us, and as marketers, it's time to deck the halls of our email campaigns with creativity and festive cheer. In this article, we share some trendsetting Christmas email ca...