Campaign tracking and reporting on Mail Blaze

After you send out your campaign, we know you'll want to monitor its performance. This article will explain why analytics are important for your email marketing strategy and show you which insightf...

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read thi...

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Why switch to Mail Blaze?

Mail Blaze is a marketing automation system made specifically for companies that use email to communicate with their target audiences. Find out about the value of email marketing as well as what Ma...

How to get your current leads to handle your email marketing

There are many strategies that you can use to generate more leads through your email marketing campaigns. This article, however, highlights one way to generate new leads that many marketers hardly ...

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effec...

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...