Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Why switch to Mail Blaze?

Mail Blaze is a marketing automation system made specifically for companies that use email to communicate with their target audiences. Find out about the value of email marketing as well as what Ma...

How to get your current leads to handle your email marketing

There are many strategies that you can use to generate more leads through your email marketing campaigns. This article, however, highlights one way to generate new leads that many marketers hardly ...

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effec...

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...

The do’s and don'ts of Black Friday email marketing

Your learning will not be complete without you knowing what to do or not do to ensure that your Black Friday email campaign is a success. In this article, we provide a list of suggestions for what...

Use a top-notch template for your Black Friday campaign

After deciding what content is going to go into your email campaigns, it’s important to decide how you intend to make your campaigns aesthetically pleasing. This article talks about an element that...