What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should includ...

9 tactics to get more leads using email marketing

If you’re feeling a bit stuck as an email marketer, it may be time to review and revise your lead generation tactics. This article discusses why you should focus your energy on lead generation and ...

Understanding bounce messages

We know that as a marketer, you probably have a rough idea of what email bounces are but you might not be sure how to avoid them. Read this article to gain more insight on how to avoid having bounc...

The best subject lines for Valentine’s Day campaigns

Valentine's Day is around the corner! In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February....

Spread the love with Valentine’s Day email templates

Valentine's Day is fast approaching and this sentimental occasion offers plenty of marketing opportunities. To help you show your customers some love, this article shows you some of our favourite M...

Valentine’s Day email marketing ideas

Is your Valentine's Day email marketing campaign ready? If not, we have a list of useful email marketing campaign ideas that you can use for your campaign(s) this year.

GDPR: What it means for you

The GDPR establishes certain requirements that businesses must adhere to that restrict how personal data may be handled. Find out what the GDPR is and what it means for your company in this article.

Email marketing for hotels

Learn how to succeed in hotel email marketing and enjoy all of its great benefits by reading this comprehensive guide!

Marketing psychology: This is what influences your customers

Understanding the hidden aspects of consumer behaviour is within the scope of marketing psychology. This article looks at the major principles of marketing psychology to enlighten you to go above a...