7 simple email marketing segmentation techniques to try

Effective email marketing campaigns rely on email segmentation as a key component. It is common knowledge among marketers that segmenting email marketing lists can significantly raise open and clic...

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typi...

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here...

6 opt-in ideas to grow your email list

Are you in a place where you’re wondering how other people are growing their mailing lists so quickly, yet you're having trouble getting people to sign up for your newsletter? We've put together a ...

6 essential tips for creating mobile-friendly emails

If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that yo...

Email A/B Testing: 4 Tests That Actually Improve Results

Email A/B testing is how good programmes become great ones. Here are 4 tests worth running, plus the one rule that makes all of them work

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, conside...

7 places on your website to have an email signup form

Growing your email list depends heavily on your email signup forms. Having an outstanding signup form is great, but where you place the form on your website is just as important. This article will ...

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing v...