The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Mapping out customer journeys

Customer journeys help you identify crucial touchpoints where sending a well-timed email or showing a pop-up message could drive action and move them from simply considering using your product or s...

Email marketing for the South African travel industry

Consumers are spoiled for choice when it comes to providers as well as destinations in the travel industry. The only real differentiator you can stake your business on is marketing and exceptional ...

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Your guide to image optimisation in email

Learn more about images and optimising the images you use in your email campaigns.

Best practices for videos in email marketing

Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers ...

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed...