UTM codes and email marketing:Up your analytics

If you’re trying to understand more about the behaviour and actions your subscribers are taking after they receive your campaigns, UTM codes can help you do so.

Font selection for your email campaigns

In this article we’ll unpack how you can choose fonts for your email campaigns that will render beautifully no matter what email client your subscriber uses.

Managing email marketing for your clients?

Email marketing is a great channel to add to your client’s marketing mix. Not only is it cost-effective, it’s easy to manage and offers incredible returns on your investment. A win for you and a wi...

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.

Email marketing for the automotive industry

Email marketing provides a very unique opportunity for marketers in the automotive industry to use the data they have collected and personalise great experiences for their customers.

A comprehensive guide to open rates

Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...

Eek my email looks horrible in Outlook - what do I do?

We’ll uncover common problems we see with how emails render in different versions of Outlook and then offer you a comprehensive summary of what different Outlook versions allow.

Ensuring you have an opted in list

We’ll take you through the do’s and don’ts so you can rest assured that you’ve received the proper consent to email your subscribers.

Building your email template

It can be daunting when you’ve made the decision to start running email marketing campaigns to start designing a template. With so many options to choose from starting can be the toughest part. We’...