Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or mak...

How your email marketing can assist your paid advertising efforts

This article details how you can use your email list to help you reach your goals in other digital marketing channels like Google Ads, LinkedIn, Facebook and Twitter.

Repurposing existing content to create email campaigns

Creating content is time-consuming, and often it feels like you’re constantly having to reinvent the wheel right? No more. According to Curata only “29% of leading marketers systematically reuse an...

Increase your open rates with subject line formulas

Looking for a way to increase your open rates for your campaigns? Look no further. We’ll dive into why your subject lines shouldn’t be the last thing you pay attention to, as well as run through so...

5 ways to use email marketing to build trust and credibility

With access to infinite information, there’s no Love at first sight when it comes to business relationships either. Most customers want to build up trust and confidence in you before they buy from ...

17 Email ideas for when you’re not sure what to send

When you are consistent in your email marketing activities you may reach a point where you run out of steam, or you feel a bit creatively tapped in between all the other marketing activities you ar...

Email Marketing for Artists

If you’re an artist you’re probably wondering if email marketing is still relevant in the age of social media and you’ve probably been working on growing your social media following and getting you...

How to create an email marketing strategy

It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the p...

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?