How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more ...

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.