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General | Email Marketing
How Can Email Marketing Benefit a Small Business?

How Can Email Marketing Benefit a Small Business?

You’re a small start-up company with high ambitions but a small budget, so how can you go about reaching that large, attentive audience you so desire? It’s simple, use email marketing.

Subject Lines | Best Practice
Top 8 B2C Best Practices For Email Campaigns and Subject Lines

Top 8 B2C Best Practices For Email Campaigns and Subject Lines

Some of the most effective B2C email marketing best practices include identifying the most opportune time to send messages, aiming to increase customer loyalty, using promotional offers in transactional emails and using surveys to gather data about customers.

Email Design | Best Practice
Transactional Email - 14 Best Practices

Transactional Email - 14 Best Practices

With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look at 14 best practices you can follow to optimize your transactional emails.

Subject Lines | Best Practice
5 B2B Email Marketing Best Practices and Subject Lines

5 B2B Email Marketing Best Practices and Subject Lines

B2B Marketing is the practice of facilitating the sale of a product or service to other companies or organizations that in turn resell them; use them as components in products or services that they offer, or use them to support their operations - thanks Wiki. As with most marketing drives, the pu...

Email Marketing
5 Ways to Optimize Your Email Campaign

5 Ways to Optimize Your Email Campaign

You've worked hard to create a beautiful looking campaign that deserves to get opened by your subscribers. Don't stop there though - we've outlined 5 ways that you can optimize your campaign to ensure that it lands in the inbox and not in the spam folder.

Audiences | Content Marketing
Video Email - Facts, Figures and Benefits

Video Email - Facts, Figures and Benefits

Video Email Marketing, though still in its infancy in terms of solutions available, is gaining increasing popularity amongst marketers and subscribers alike. We look at some of the reasons for this and give you the facts and figures to make your own conclusions about it.

Best Practice
What Are Best Practices and Are They Still Relevant?

What Are Best Practices and Are They Still Relevant?

Many people talk about 'best practices' and how important they are in email marketing, others choose to ignore them entirely and some go so far as to say that best practices have become obsolete and are no longer relevant.

Email Marketing
8 Ways to Create an Effective Landing Page

8 Ways to Create an Effective Landing Page

A landing page or squeeze page is, in marketing terms, a specialized page that visitors are directed to once they’ve clicked on a link. This usually comes from an outside source such as a PPC ad but could also come from a banner or link that you have included in your email marketing campaign.

Content Marketing
9 Great Content Topic Ideas

9 Great Content Topic Ideas

In our previous post we wrote about how important it is to keep your content relevant, but we know it’s not always easy to continuously come up with fresh and interesting ideas for your campaigns. So, what we’ve done for you is put together a few ideas (especially helpful if you are an email mark...

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