How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize t...

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions y...

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specif...

What’s the Best Way to Optimize Images in Email?

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your e...

How to Set Up an Effective Email Drip Campaign

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing ...

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have ...

HTML vs. Plain Text Emails

HTML vs. plain text emails - the saga continues! The truth is though, that each have their fair share of endearing qualities and frustrating pitfalls. We look at some of these in our latest article.

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your ema...

What's the Value of an Email Preference Center?

In short, an email preference centre is much like a membership page on your website that allows your subscribers to manage their subscriptions. After signing up and when they login, they’re given t...