The Mail Blaze Guide to Email Deliverability

Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject line...

How to measure your email campaigns effectively?

Sending out email campaigns are a great way to engage with your audience, but do you know how to effectively measure whether or not they are producing the return on investment (ROI) you are looking...

Why should you add a Google Captcha form to your subscription form?

Not sure why you see people asking you to affirm you're not a robot on forms? We will tell you all about Google Captcha, why it's important, how it works and how you can add it to your forms.

How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more ...

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.