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Learn more about the exciting world of email marketing and get in touch if you'd like us to cover a specific topic.

List Health
3 min read

8 Ways to Build Up Your Email Database Fast

Building your email list from scratch isn't as daunting as you think and you're 100% guaranteed to get you better results than if you were to buy an un-targeted list. We show you 8 easy ways that y...

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Email Deliverability
3 min read

6 Email Deliverability Best Practices

Getting your email delivered to a subscribers inbox isn't as easy as it seems. Today, email marketers have to contend with blacklists, spam filters, spam traps, ISP's and disinterested recipients. ...

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Email Deliverability
4 min read

Top 3 Email Deliverability Issues

When it comes down to it, email deliverability focuses on what allows or prevents your email from landing in your recipients inbox. The three main factors that affect your email deliverability rate...

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Email Deliverability
3 min read

The Three Types of Email Authentication Available

Email authentication is a way to prove that an email is not forged and all ISP's use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and onl...

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Email Design
4 min read

Mobile Email Marketing - What Does it Mean for You?

Mobile email marketing is becoming an increasingly popular and profitable marketing tactic, and all stats and figures regarding it's growth and sustainability point to it's expansion even more in t...

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Email Design
7 min read

7 Viral Email Marketing Tips

Viral Emails have the potential to grow and spread incredibly fast and the concept behind them is simple. We look at 7 tips to help you get your viral email campaign up and running and sent out wit...

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Engagement
7 min read

7 Reasons to Use Email Marketing Experts

Are you considering the services of an email marketing expert? They'll help you optimize any current campaigns you have running and make sure any that you send out in the future are perfectly forma...

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Email Design
4 min read

Promotional Email Best Practices

Promotional email campaigns are a powerful tool and can be used to stimulate demand for your company, encourage your customers to take action, increase website traffic, drive new business and procu...

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Measurement and Reporting
5 min read

What Metrics Can You Use to Evaluate Your Email Campaign?

There are a number of metrics you can use to effectively evaluate your email campaign. We look at 6 of the most popular metrics, which if you follow carefully and use the data gathered effectively,...

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