What is 'opt-in' marketing and how can I build up my list?

Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. Thi...

10 Most Common Email Marketing Mistakes

There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to...

Tips for a Successful Email Marketing Campaign

So, you have taken the first step and realised that an email marketing campaign is one of the best e-marketing tactics you can use to promote your company and product. What now? Before you start pu...

Why is email marketing so successful?

Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. At its core, it is focused on developing and maintaining lon...

3 email marketing tips to keep your subscribers happy

It’s all very well putting together an email campaign and sending it to all your clients, but remember most of your clients get hundreds of emails every month. They have to be selective with the em...