How Can Email Marketing Boost Your Brand?

On the back of a global recession competition is stiff and just a click away at the best of times, so the more awareness there is surrounding and supporting your business the better. One of the way...

Progressive Profiling Your Subscribers

Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field que...

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the '...

How to Increase Those Desired Conversion Rates

Tantalizing copy and eye-catching websites and landing pages are just two tactics that can ensure high conversion rates. We look at 5 more ways that you can help to optimize yours.

The Importance of Email List Hygiene

These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP's.

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the mo...

Inactive Subscribers - We Give You 6 Reasons Why

Your valued subscribers, you have started to realise, haven't opened or clicked through your emails in quite a long time. They have essentially become 'inactive', much to your horror. Before you st...

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell yo...

8 Ways to Build Up Your Email Database Fast

Building your email list from scratch isn't as daunting as you think and you're 100% guaranteed to get you better results than if you were to buy an un-targeted list. We show you 8 easy ways that y...