Game on: How to level up your campaigns with gamification

With inboxes flooded with countless emails every day, how do you stand out? One way to stand out is through gamification in email marketing. In this article, you'll learn about gamification in emai...

The best subject lines for Valentine’s Day campaigns

Valentine's Day is around the corner! In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February....

Marketing psychology: This is what influences your customers

Understanding the hidden aspects of consumer behaviour is within the scope of marketing psychology. This article looks at the major principles of marketing psychology to enlighten you to go above a...

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read thi...

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typi...