Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typi...

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, conside...

Best practices for call to action buttons

Focusing on interactive components that encourage subscribers to take action, such as call-to-action (CTA) buttons, will help your business generate more leads and clients. In this article, we'll g...

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your e...

5 free tools to improve your email subject lines

There is no denying the effectiveness of email marketing as a marketing channel to help you connect with your audience on a personal level. If your business has a website, email marketing is for you.

8 email marketing mistakes to avoid

We all make mistakes. When it comes to email marketing there are quite a few email marketing mistakes that you can easily avoid. That is, if you know what to look out for.

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.