Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, conside...

Best practices for call to action buttons

Focusing on interactive components that encourage subscribers to take action, such as call-to-action (CTA) buttons, will help your business generate more leads and clients. In this article, we'll g...

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your e...

5 free tools to improve your email subject lines

There is no denying the effectiveness of email marketing as a marketing channel to help you connect with your audience on a personal level. If your business has a website, email marketing is for you.

8 email marketing mistakes to avoid

We all make mistakes. When it comes to email marketing there are quite a few email marketing mistakes that you can easily avoid. That is, if you know what to look out for.

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Create an email course

If you’ve been thinking about creating an online course for a while but then started doing research and realize how much work goes into it, creating an email course might be for you. Email courses ...

Email Marketing Copywriting Tips

Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.