Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell yo...

4 Ways to Integrate Email Marketing and Social Media to Your Advantage

There is no denying that the integration of email marketing and social media is on the rise - with favourable results. We give you 4 ways that you can do this to your advantage

Top 8 B2C Best Practices For Email Campaigns and Subject Lines

Some of the most effective B2C email marketing best practices include identifying the most opportune time to send messages, aiming to increase customer loyalty, using promotional offers in transact...

Transactional Email - 14 Best Practices

With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look ...

5 B2B Email Marketing Best Practices and Subject Lines

B2B Marketing is the practice of facilitating the sale of a product or service to other companies or organizations that in turn resell them; use them as components in products or services that they...

9 Great Content Topic Ideas

In our previous post we wrote about how important it is to keep your content relevant, but we know it’s not always easy to continuously come up with fresh and interesting ideas for your campaigns. ...

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% o...

Creating a Winning Subject Line

You have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email markeYou have 2 seconds and less than 50 characters to grab your reader’s attentio...