Email content checklist: Everything you need to check before you send your campaign

Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to make...

Crafting compelling CTAs for your emails

We all know we should be using compelling Call to Actions or CTAs, but how do you know yours are working? Crafting compelling CTAs are essential to get your audience to complete the desired action.

9 Email marketing myths debunked

Email marketing can be challenging and feel complicated when you start researching it in more detail. That’s why we believe there are so many myths surrounding email marketing out there. All these ...

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell yo...

4 Ways to Integrate Email Marketing and Social Media to Your Advantage

There is no denying that the integration of email marketing and social media is on the rise - with favourable results. We give you 4 ways that you can do this to your advantage

Top 8 B2C Best Practices For Email Campaigns and Subject Lines

Some of the most effective B2C email marketing best practices include identifying the most opportune time to send messages, aiming to increase customer loyalty, using promotional offers in transact...

Transactional Email - 14 Best Practices

With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look ...

5 B2B Email Marketing Best Practices and Subject Lines

B2B Marketing is the practice of facilitating the sale of a product or service to other companies or organizations that in turn resell them; use them as components in products or services that they...