Copywriting
7 min read

17 Email ideas for when you’re not sure what to send

When you are consistent in your email marketing activities you may reach a point where you run out of steam, or you feel a bit creatively tapped in between all the other marketing activities you ar...

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Copywriting
4 min read

How to write your welcome email

Staring at a blank page when trying to write your welcome email can be daunting. Don’t get despondent though, in this article we’ll offer you some handy tips to help you write the perfect welcome e...

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Copywriting
5 min read

Email marketing vs social media marketing

We often get asked whether it’s better to focus on email marketing or social media marketing. The answer however isn’t that straightforward. Let’s look at the facts to help you understand different...

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Email Design
5 min read

What’s so great about email templates?

Take a look at why email templates are a must when you're running your email marketing campaigns. We look at the benefits of email marketing to you.

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Copywriting
2 min read

Bold copy based email campaigns

Have you been toying with the idea of creating a bold, creative email campaign with high-impact text? We’ve rounded up a few great examples to get you inspired so you can get your own campaigns off...

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Email Design
10 min read

The Ultimate list of holidays to get you inspired

Start the year off right with a curated list of marketing holidays to get you inspired and start planning 2021.

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Email Design
1 min read

Email content checklist: Everything you need to check before you send your campaign

Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to make...

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Copywriting
2 min read

Crafting compelling CTAs for your emails

We all know we should be using compelling Call to Actions or CTAs, but how do you know yours are working? Crafting compelling CTAs are essential to get your audience to complete the desired action.

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Copywriting
4 min read

9 Email marketing myths debunked

Email marketing can be challenging and feel complicated when you start researching it in more detail. That’s why we believe there are so many myths surrounding email marketing out there. All these ...

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Every Tuesday we share practical email marketing resources in our Fuelling Success with Pauline newsletter. Once a month, our CEO Spiro adds a roundup from his desk on what's new and what we're building.

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