How to determine the best time to send your audience an email newsletter

Every email list consists of a group of people with distinctive routines and everyday habits. Depending on the target market, these can differ greatly. The most effective time to send marketing ema...

Why is no one clicking through on your links?

Links can be the holy grail to getting your email subscribers to complete the actions you want. To reach your email goals you need to drive action. Have you considered how you are incorporating you...

How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...

Your guide to image optimisation in email

Learn more about images and optimising the images you use in your email campaigns.

Best practices for videos in email marketing

Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers ...

Image blocking in email

If you want to find out more about email image blocking (and what you can do about it), this is the article for you.

How to add anchor links to your campaigns

If you have content-rich emails such as newsletters with lots of text, anchor links can help you make it easy for your subscribers to scroll down or skip to content that they want to read.

Create an email course

If you’ve been thinking about creating an online course for a while but then started doing research and realize how much work goes into it, creating an email course might be for you. Email courses ...

The Psychology of Colour in Emails

Have you ever considered that colour affects how people feel about your emails or how they react to them? If you haven't, we're going to take a look at all things colour-related in this article to ...