THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
Crafting irresistible openers: The science behind email subject lines
Email subject lines are like the front door to your messages – they're the first thing people see and a big factor in whether they decide to open your email.
The importance of a strong call-to-action in email marketing
To get the most out of your email campaigns, it's important to have a strong call-to-action (CTA) that encourages recipients to take action. Read this article to find out why.
A journey to the dark side: Optimising your emails for dark mode
Are you ready to take your emails to the next level? It's time to embrace the dark side and optimise your emails for dark mode. In this article, you'll learn about what dark mode is and how to opti...
Font-tastic emails: How to choose the right font
It's easy to overlook the importance of fonts in email but the truth is, they can have a significant impact on the effectiveness of your message. In this article, you'll learn about the importance ...
Unleashing 2023's hottest email design trends
As we progress further into 2023, it's important to stay current on email marketing trends if you want to create effective and engaging campaigns. One way to have your emails stand out this year is...
6 essential tips for creating mobile-friendly emails
If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that yo...
How to determine the best time to send your audience an email newsletter
Every email list consists of a group of people with distinctive routines and everyday habits. Depending on the target market, these can differ greatly. The most effective time to send marketing ema...
Why is no one clicking through on your links?
Links can be the holy grail to getting your email subscribers to complete the actions you want. To reach your email goals you need to drive action. Have you considered how you are incorporating you...
How to ask subscribers to whitelist your address
Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...