HTML vs. Plain Text Emails

HTML vs. plain text emails - the saga continues! The truth is though, that each have their fair share of endearing qualities and frustrating pitfalls. We look at some of these in our latest article.

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your ema...

How Can Email Marketing Boost Your Brand?

On the back of a global recession competition is stiff and just a click away at the best of times, so the more awareness there is surrounding and supporting your business the better. One of the way...

Mobile Email Marketing - What Does it Mean for You?

Mobile email marketing is becoming an increasingly popular and profitable marketing tactic, and all stats and figures regarding it's growth and sustainability point to it's expansion even more in t...

7 Viral Email Marketing Tips

Viral Emails have the potential to grow and spread incredibly fast and the concept behind them is simple. We look at 7 tips to help you get your viral email campaign up and running and sent out wit...

Promotional Email Best Practices

Promotional email campaigns are a powerful tool and can be used to stimulate demand for your company, encourage your customers to take action, increase website traffic, drive new business and procu...

5 Ways to Optimize Your Email Campaign

You've worked hard to create a beautiful looking campaign that deserves to get opened by your subscribers. Don't stop there though - we've outlined 5 ways that you can optimize your campaign to ens...

Video Email - Facts, Figures and Benefits

Video Email Marketing, though still in its infancy in terms of solutions available, is gaining increasing popularity amongst marketers and subscribers alike. We look at some of the reasons for this...

8 Ways to Create an Effective Landing Page

A landing page or squeeze page is, in marketing terms, a specialized page that visitors are directed to once they’ve clicked on a link. This usually comes from an outside source such as a PPC ad bu...