Promotional Email Best Practices

Promotional email campaigns are a powerful tool and can be used to stimulate demand for your company, encourage your customers to take action, increase website traffic, drive new business and procu...

5 Ways to Optimize Your Email Campaign

You've worked hard to create a beautiful looking campaign that deserves to get opened by your subscribers. Don't stop there though - we've outlined 5 ways that you can optimize your campaign to ens...

Video Email - Facts, Figures and Benefits

Video Email Marketing, though still in its infancy in terms of solutions available, is gaining increasing popularity amongst marketers and subscribers alike. We look at some of the reasons for this...

8 Ways to Create an Effective Landing Page

A landing page or squeeze page is, in marketing terms, a specialized page that visitors are directed to once they’ve clicked on a link. This usually comes from an outside source such as a PPC ad bu...

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% o...