The Ultimate list of holidays to get you inspired

Start the year off right with a curated list of marketing holidays to get you inspired and start planning 2021.

Email content checklist: Everything you need to check before you send your campaign

Ready to send your first email? Before you hit send, take a look at our content email pre-flight checklist to ensure you’ve covered all your bases. We’ll take a look at all you need to know to make...

2020 Email Design Trends that you can incorporate in your own mails

Everyone strives to stay ahead of the curve and keep up to date with the latest trends in the industry. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save ti...

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Building An Email Newsletter

Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to...

What’s the Best Way to Optimize Images in Email?

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your e...

How to Set Up an Effective Email Drip Campaign

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing ...

Transactional Email - 14 Best Practices

With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look ...