2020 Email Design Trends that you can incorporate in your own mails

Everyone strives to stay ahead of the curve and keep up to date with the latest trends in the industry. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save ti...

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Bulk Email Best Practice

If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look li...

Building An Email Newsletter

Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to...

How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize t...

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specif...

What’s the Best Way to Optimize Images in Email?

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your e...

How to Set Up an Effective Email Drip Campaign

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing ...