Crafting compelling CTAs for your emails

We all know we should be using compelling Call to Actions or CTAs, but how do you know yours are working? Crafting compelling CTAs are essential to get your audience to complete the desired action.

2020 Email Design Trends that you can incorporate in your own mails

Everyone strives to stay ahead of the curve and keep up to date with the latest trends in the industry. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save ti...

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Building An Email Newsletter

Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to...

What’s the Best Way to Optimize Images in Email?

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your e...

How to Set Up an Effective Email Drip Campaign

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing ...

Transactional Email - 14 Best Practices

With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look ...

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% o...