Festive Season Email Plan for E-commerce: November to January

A phase-by-phase festive season email plan for e-commerce, from warming up your list in November to turning first-time buyers into repeat customers

Black Friday Email Deliverability: Raise Volume Without Losing the Inbox

Planning more sends for Black Friday? Here's how to raise your email volume gradually, who to send to first, and the checks to run before peak season

Email Segmentation Strategy: 5 Segments to Build Before Peak Season

A practical email segmentation strategy: the five segments that matter most before Black Friday, and why who you leave out matters as much

Mobile vs Desktop Email Design: Let Your Device Split Decide

Mobile vs desktop email design shouldn't be a guess. Here's how to read your own device split and build the layout your audience actually reads

Email Brand Consistency: Why Recognition Matters

Subscribers recognise who an email is from before they read it. Here is why email brand consistency matters and how to stop drift across a team

How to Create an Email With AI: A Step-by-Step Walkthrough

Create an email with AI from brief to send: chat-based copy, layout and image edits, plus the checks no AI should skip for you

Switching from Mailchimp: What to Review First

Planning to move from Mailchimp? Review your data, integrations, sending setup, costs and reporting before you switch.

How to Set Up Google Postmaster Tools (and Every Other Inbox Feedback Loop)

Set up Google Postmaster Tools step-by-step, then connect Microsoft SNDS and Yahoo Sender Hub so you can hear exactly what the inbox thinks of your email.

Transactional Emails: Your Highest-Opening Email That Nobody Designs For

Order confirmations open at 70 to 90%, roughly 8 times higher than a marketing campaign. Here is why most still ship unbranded, and where the line sits before it feels like a sales pitch.