Mastering the craft: Crafting irresistible email offers

The art of crafting irresistible email offers is a skill that can set your brand apart. In this article, we delve into the strategies, psychology, and best practises behind creating email offers th...

Striking the right balance: Navigating email cadence for optimal engagement

Determining the optimal email cadence—how frequently you should send emails—is sometimes a challenge. In this article, we show you how to achieve the right balance between maintaining a presence an...

Navigating email marketing strategies in an inflationary economy

This article explores the challenges and opportunities of conducting email marketing campaigns during times of rising prices and provides practical tips for maximising success.

Is your email list cold? Warm it up with these solutions!

Is your email list not a vibrant community where each subscriber eagerly awaits your messages and engages with your content like you'd like it to be? That sounds like a cold email list. In this art...

Connections that spark growth: Birthday emails

Nothing shouts "You're Special!" louder than a personalised birthday email. In this article, we discuss awe-inspiring birthday email campaigns that will make your subscribers feel like they're genu...

How to use GIFs in your email campaigns

We’re living in a time when audiences are constantly hungry for more and more engagement. As marketers, we literally have no room for slack. Read this article to find out how you can use GIFs in yo...

The power of alt text in communications

Did you know that one important tool that helps create an inclusive online experience is alt text? Read this article to find out what it is and how you can use it to enhance your communications.

The ethics of email marketing: How to build trust and respect with your subscribers

Did you know that the key to success lies in understanding and practicing ethical email marketing practices that build trust and respect with your subscribers? Read this article to find out how ema...

How to combine SEO and email marketing for better ranking in Google search results

As digital marketing continues to evolve, businesses need to implement a multi-channel approach to reach and engage with their target audience. Learn how combining Search Engine Optimisation (SEO) ...