Building Consent Properly From the Start: What Your Sign-Up Process Should Look Like

Building a clean, consented email list starts with the sign-up process. Here is what it should include, what to avoid, and how to earn permission that actually holds

What Consent in Email Marketing Actually Means (And Why Most Lists Have a Problem)

Most email lists have a consent problem. Not because senders are dishonest, but because consent is harder to earn than most sign-up processes suggest. Here is what it actually means.

Permission and Consent: Why It Matters More Than List Size

A list of 10,000 half-hearted subscribers is not an asset. Here's why genuine permission is what drives email performance, and how to build it properly.

Mastering the craft: Crafting irresistible email offers

The art of crafting irresistible email offers is a skill that can set your brand apart. In this article, we delve into the strategies, psychology, and best practises behind creating email offers th...

Striking the right balance: Navigating email cadence for optimal engagement

Determining the optimal email cadence—how frequently you should send emails—is sometimes a challenge. In this article, we show you how to achieve the right balance between maintaining a presence an...

Navigating email marketing strategies in an inflationary economy

This article explores the challenges and opportunities of conducting email marketing campaigns during times of rising prices and provides practical tips for maximising success.

Is your email list cold? Warm it up with these solutions!

Is your email list not a vibrant community where each subscriber eagerly awaits your messages and engages with your content like you'd like it to be? That sounds like a cold email list. In this art...

Connections that spark growth: Birthday emails

Nothing shouts "You're Special!" louder than a personalised birthday email. In this article, we discuss awe-inspiring birthday email campaigns that will make your subscribers feel like they're genu...

How to use GIFs in your email campaigns

We’re living in a time when audiences are constantly hungry for more and more engagement. As marketers, we literally have no room for slack. Read this article to find out how you can use GIFs in yo...