Leveraging User-Generated content: A game-changer for email campaigns

User-generated content (UGC) has become a strong tool in email marketing. Brands are using it more because it works well.

How to use email marketing as a blogger

In the digital age, bloggers possess a powerful asset that often goes overlooked—their email list. Building this list organically and using it effectively through email marketing can be a game-chan...

Dancing towards success: Zumba Fitness’ most successful campaign

In this case study, we dive into the electrifying world of Zumba Fitness and explore how they mastered the art of captivating their audience through personalised videos.

Email marketing for schools: How to keep parents and students engaged

Did you know that email marketing can be a powerful way for schools to engage with their audiences? In this article, we explore the different scenarios in which schools can use email marketing to t...

Why storytelling is the future of email marketing

We humans love stories. We have been telling stories since the dawn of time, passing down legends and myths from generation to generation. In this article, we explain why using storytelling in emai...

Email marketing for Gen Z: Strategies to connect with the next generation

Are you looking to reach the elusive Gen Z audience with your email marketing efforts? In this article, we take you through tried-and-true tactics to help you to capture this generation.

How email marketing can pump up your gym business

With this article, it’s time to put down those dumbbells and grab your keyboard because we take a dive into the exciting world of email marketing for gyms!

Game on: How to level up your campaigns with gamification

With inboxes flooded with countless emails every day, how do you stand out? One way to stand out is through gamification in email marketing. In this article, you'll learn about gamification in emai...

Valentine’s Day email marketing ideas

Is your Valentine's Day email marketing campaign ready? If not, we have a list of useful email marketing campaign ideas that you can use for your campaign(s) this year.