January newsletter ideas for email marketers

In this article, we explore compelling ideas for your January newsletters in 2024.

Navigating email design trends for stunning campaigns

This article delves into the latest email design trends, providing insights into how your business can create captivating campaigns that make a lasting impact.

How to setup a reconfirmation campaign for GDPR

The GDPR requires that you maintain proof of clear and explicit consent from your subscribers to send them email messages. In this article we suggest how you can run a consent campaign to ensure yo...

Font-tastic emails: How to choose the right font

It's easy to overlook the importance of fonts in email but the truth is, they can have a significant impact on the effectiveness of your message. In this article, you'll learn about the importance ...

Unleashing 2023's hottest email design trends

As we progress further into 2023, it's important to stay current on email marketing trends if you want to create effective and engaging campaigns. One way to have your emails stand out this year is...

How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’...

Your guide to image optimisation in email

Learn more about images and optimising the images you use in your email campaigns.

Best practices for videos in email marketing

Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers ...

How to add anchor links to your campaigns

If you have content-rich emails such as newsletters with lots of text, anchor links can help you make it easy for your subscribers to scroll down or skip to content that they want to read.